"Enjoy the full charm of Iga at the 'Citizen Summer Excitement Festival 2026' held on Saturday, September 5th."
Thank you for your continued patronage.
On September 5, 2026 (Saturday), the "Citizen Summer Excitement Festival 2026" will be held in the central shopping district of Ueno, Iga City.
"Please join and enjoy the event where you can experience the charm of Iga by seeing, eating, and participating!"
"Citizen Summer Fest" is
The Citizen Summer Fest is the largest summer event in the Iga area, themed "Rediscovering the People, Things, Town, and Life of Iga," featuring street markets and a variety of stage performances to enjoy.
In the Ueno city center, which serves as the venue, Ginza Street and Honmachi Street become pedestrian-only areas, with many local shops and organizations setting up stalls. Local gourmet food, merchandise, and experience booths line the streets, enveloping the entire town in a lively atmosphere.
The highlight is the gathering of Iga's charm
"Rakuichi Rakuza"
At the event, a "Rakuichi Rakuza" will be held on Ginza Street and Honmachi Street, featuring restaurants, kitchen cars, flea markets, and exhibition and experience booths by local organizations.
Local gourmet food sales and workshops for children are also being held, offering a wide variety of enjoyable activities for everyone.
A day when the central urban area becomes a large open-air market, enveloping the entire town in excitement. How about discovering the new charms of Iga while walking through the venue?
Event Overview
Date: September 5, 2026 (Saturday)
Time: 15:00–21:00
Location: Ueno city center area, Iga
Format: Held rain or shine; canceled in case of severe weather
Admission Fee: Free (some experiences and sales are charged)
Traffic Regulations: 14:00–22:00 (Ginza Street and Honmachi Street will be pedestrian-only)
Access: Just a short walk from Iga Railway "Ueno City Station"
About 5 minutes from Meihan Expressway "Nakase IC" or "Ueno Higashi IC"
※ Due to expected congestion on the day, public transportation is recommended.
For more details, please check the official website.
The afterglow of the event can be enjoyed leisurely at
"Nipponia Hotel Iga Ueno Castle Town"
After exploring the venue and experiencing Iga's 'people, things, town, and life', enjoy the event to the fullest and then take some time to relax comfortably at the hotel.
This hotel, located very close to the city center of Iga Ueno, stands in a castle town and is also recommended as a base for sightseeing in Iga.
The guest rooms, restored from banks of the Meiji period and residences of the Edo period, feel like a hidden retreat that transcends time as soon as you step inside. The space is filled with intriguing elements such as heavy storehouse doors and thick beams.
The following day, it is also recommended to enjoy a leisurely trip in Iga, experiencing the history and culture through walking tours and visiting various tourist spots.