The unknown Japan is in Iga.
The town centered around Iga Ueno Castle is not only rich in ninja traditions but also has many other traditional Japanese cultures that thrive here. However, most of these are nurtured in Iga and passed down within the town, remaining largely unknown elsewhere.
The haiku culture established by the great poet Matsuo Basho.
The Ueno Tenjin Festival, registered as a UNESCO Intangible Cultural Heritage.
The various gourmet foods created by the unique climate of the basin.
Enjoy the unknown aspects of Japanese culture through your five senses. We offer you this rare and special experience.
Hidden gourmet food in Iga of the ninjas.
Encounter the unknown IGAMONO.
Iga, known as the town of ninjas, has many hidden gems that are not known due to their lack of distribution nationwide.
Meeting such strong individuals and discovering the depth of food on a journey.
The entire town becomes a hotel
Distributed hotel
A decentralized hotel is one that reuses buildings with history and culture scattered throughout a town, distributing functions such as reception, guest rooms, and restaurants across different structures, thereby transforming the entire town into a single accommodation space.
By perceiving the entire town as a single space, it creates opportunities for visitors to naturally explore the town and interact with people and culture, as well as enjoy private time in rental rooms without worrying about their surroundings.
The time spent blending into the visited town allows one to experience various attractions that can only be felt with all five senses.
Moreover, by revitalizing the entire town along with the historically and culturally valuable building that was at risk of being demolished, it leads to efforts to preserve the local culture and activities in a vibrant form for the future.
That is why, unlike typical traditional inns and resort tourist destinations, we offer a unique travel experience that allows you to naturally experience the distinct culture, history, and human activities of each region.
At that time, experience the
unique culture, history, nature, and people of Iga Ueno,
on a journey that encompasses the whole town.
Working closely with the town, and the whole town
We are producing spaces that offer unique experiences unlike any other.
Iga Ueno Castle, which has walked through history alongside the prosperity of the town as a symbol of Iga City
The Ueno Tenjin Festival, registered as a UNESCO Intangible Cultural Heritage
The world-renowned Iga sake, chosen as the celebratory drink for the Ise-Shima Summit.
Please feel the cultural and historical values that each possesses
through the creaking of the floor and the sound of sliding doors,
the scents from the activities and trees,
the wind quietly flowing through the town and rooms,
the unique flavors of the local area,
and the seasonal landscapes.
Engage your five senses and reflect on culture and history.
Guest rooms that evoke the atmosphere of past life,
Dishes made with local ingredients,
Events and walking tours that allow you to interact with local people,
Precious cultural assets that have woven history,
Through these experiences, we arrive at moments of connection with the town.