Participate as a member of the community in the UNESCO intangible cultural heritage 'Ueno Tenjin Matsuri.' Sales for the 'Float Procession Experience' on the main festival day, October 25 (Sunday), have started.
Thank you very much for your continued patronage of our establishment.
We are pleased to announce a new activity, "Ueno Tenjin Festival (Nishimachi Main Festival) Danjiri Procession Experience," which allows local residents to participate in the danjiri procession during the main festival of the UNESCO Intangible Cultural Heritage "Ueno Tenjin Festival."
In addition to the already available 'Autumn Night's Music Experience' and the '10/24 (Saturday) Evening Festival Float Procession Special Experience', this autumn we will offer a special experience in Iga Ueno's festival that allows you not only to 'watch' but also to 'participate'.
What is the Ueno Tenjin Festival?

The "Ueno Tenjin Festival" is the largest autumn festival in Iga Ueno, boasting a history of over 400 years, and is recognized as a UNESCO intangible cultural heritage. The sight of the splendid and luxurious floats, along with the powerful procession of over a hundred demons, parading through the castle town is truly breathtaking.
[New Release] 10/25 (Sun) Ueno Tenjin Festival (Nishimachi Main Festival)
Danjiri Parade Experience

In this activity, you can wear a happi (traditional Japanese coat) and participate in the main festival's danjiri procession alongside local people. During the procession, you can experience the danjiri up close, and when it stops, you can also ride on the danjiri and take commemorative photos.
Why not experience the traditional festival that has been passed down in the region as a 'participant' rather than just an 'audience'?
- Duration of the eventOctober 25th (Sunday) Nishimachi Main Festival
- Experience fee【Adults】
・Morning session (9:00 AM - 12:30 PM) 3,500 yen
(Meet at the Eastern Shrine - Dismissal near the hotel front NAIKI building)
・Afternoon session (1:30 PM - 4:30 PM) 3,500 yen
(Meet at the hotel front NAIKI building - Dismissal near NAIKI building)
・All day (9:00 AM - 4:30 PM) 6,000 yen
【Children】
・Morning and afternoon sessions 1,500 yen
・All day 2,500 yen
<Regarding English support>
If you wish for English support, please write in the remarks section (no additional charge). - Things included in the experience- Experience participating in the Danjiri procession
- Join the festival with locals wearing a happi coat
- Experience riding on the Danjiri during stops
- Commemorative photos - capacityUp to 10 people (elementary school students and above)
- Others- The fee includes a cooperation cost for the town.
- Participation in the middle or leaving midway is not allowed.
- During the experience, please follow the instructions of the town representatives.
- The start and end times may vary by about 30 minutes depending on the order of the danjiri procession.
- Detailed meeting times and expected end times will be provided to participants about one month before the festival.
A portion of the revenue from this plan will be used for the preservation and continuation activities of the Ueno Tenjin Festival, as well as for the maintenance and development of local culture.
Introduction of activities for sale.
We have prepared three different types of activities to enjoy the Ueno Tenjin Festival, each with different dates and content. Please choose according to your schedule and preferences.
Ueno Tenjin Festival Autumn Night Music Experience (October 4 - 17)

This is an experience that allows you to touch upon the "rehearsal time" that supports the main event of the festival. During the period leading up to the main festival, you can observe the local music practice and also participate in a bell performance. There will be a visit to the float storage and hospitality with tea and sweet dumplings from Kogetsudo. Please enjoy a moment that blends into the daily life of the community on a quiet night before the festival.
For details about the 'Autumn Night's Music Experience', click here.
On 10/24 (Saturday), special experience of the Ueno Tenjin Festival (Yoiyama) Danjiri procession.

This is a special experience to fully enjoy a day of the night festival. While observing the 'danjiri' floats up close from a special viewing area exclusive to guests, you can enjoy explanations of the festival by local elders and the hospitality of traditional Japanese sweets. In the evening, you can participate in the fantastical procession of the 'danjiri' illuminated by lights, alongside local residents.
"Details about the 'Danjiri Procession Special Experience on 10/24 (Saturday)' are here."
All activities are exclusive to guests staying at our hotel. This autumn, please enjoy a stay at Nipponia Hotel Iga Ueno Castle Town, where you can experience the excitement of a festival that has continued for 400 years.
We sincerely look forward to your visit.
Notes
・Please apply at least 10 days before check-in.
・This activity is limited to the first 10 participants. Registration will be stopped once the capacity is reached.
・Please participate in comfortable clothing and shoes. For safety reasons, skirts, heels, and sandals are not allowed.
・The decision to hold this experience will be based on the festival's judgment.
In case of cancellation, participants will be contacted the day before or on the morning of the event.